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| Xlert.com -- Xlert ___________ |
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| Exlert.com -- Exlert ______________ |
Distrust
and caution are the parents of security.
– Benjamin Franklin
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Xlert/Exlert offers
your business the opportunity of having and eating your brand cake.
The sweet, short,
and cool brandable “Xlert” (5 letters) can represent your primary company while
Exlert.com (6 letters) can be redirected to Xlert.com, your main portal.
You might ask, “Why
would I need Exlert.com? Why not just Xlert.com?”
Here’s why: When
you advertise your business on the radio or speak your company name over the
telephone to potential clients, they will likely hear and visualize “Exlert,”
not “Xlert.”
But when you own
and use both terms, how customers hear and visualize Xlert won’t matter a whit.
You will not need to waste time spelling out your company name –
And the old cliché goes, “Time is Money.”
“Xlert” could be
developed into a business that specializes in security products and/or services,
either as an online store selling security gadgets, a bricks-and-mortar detective
agency, or a security software company specializing in anti-virus and other
internet services. Indeed, the logos we have created suggest these types of
usage.
From a branding
standpoint, we feel that of the Xlert and Exlert terms, Xlert is the strongest,
but, of course, usage will be up to the buyer.
Business names beginning
with the letter “X” seems to be the new “i” or “e”; for example, well-known companies,
such as Xfinity, Xcel, and Xerox, have enthusiastically embraced “X” to lead
their brand names.
As of May 16,
2014, neither XLert or Exlert appears on the USPTO.gov (U.S. trademarks) and Markify.com (global trademarks).
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