...You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
-- Steve Jobs
The eye-catching "QUTUQ" is a palindrome, which means it reads the same forward and backwards. We have designed the logo to reflect this mirror image.
If you are a traditionalist, you may find this term an odd-looking group of letters with tricky pronunciation thrown in for good measure.
You would be right, of course.
However, what we do like (and believe that a forward-thinking company might like) is its visual symmetry, increasingly important in a visual culture.
This palindrome with the letter "T" in the middle offers many great opportunities to develop a logo in a most creative and unique manner; we like the idea of the letter "T" acting as a tent, an all-inclusive symbol for a company's core values.
Also, if you want a 5-letter palindrome "consonant-vowel-consonant-vowel-consonant" dot com domain with "T" as the middle letter, good luck finding available domains. For "Q" fans, there are only 6 (if you include "y"), and all are already owned. And "QUTUQ" is the only 5-letter dot com "Q-T-Q" palindrome with the logical "U" following the first "Q." For any CVCVC domain with the desirable "T" as the middle letter, there are only 126 palindrome possibilities (including "y" as both a consonant and vowel).
Radio test: Tricky, but not impossible. For radio spots, the announcer should carefully pronounce the name and then slowly spell out the entire domain:
In short, QUTUQ is primarily a visual term: internet, TV, print. If you plan to use radio spots extensively for advertising your product or service, we recommend that you find another name.
"QUTUQ" and its variations -- "Q UTUQ," "QU TUQ," "QUT UQ," "Q UTU Q," "QU T UQ," and "QUTU Q") -- do not appear in the USPTO.gov data bases.
(Includes domain and logo.)