I call everyone “Darling” because I can't remember their names.
-- Zsa Zsa Gabor
"Jorv" is a boy's first name or even a surname that could also be developed as a company name.
Radio test: "Jorv" passes the radio test.
In short, Jorv is both an aural and a visual term: internet, TV, print. This name can be pronounced as a name or spelled out:
"Jorv-dot-com; that's J-O-R-V-dot-com"
If you plan to use radio spots extensively for advertising your product or service, you should be okay using this name.
"Jorv" and its variations ("j orv" and "j or v" ) do not appear in the USPTO.gov data bases.
(Includes domain and logo.)