Here are the values that I stand for: honesty, equality, kindness, compassion, treating people the way you want to be treated and helping those in need. To me, those are traditional values.
"Rochia" is a natural name for a company -- elegant, yet strong. While it sounds traditional, this name is surprisingly clear of trademarks and seems to return a lot of Google entries -- mostly last names. So this would be perfect for a family business.
Radio test: "Rochia" passes with some caveats because this name would have to be spelled out over the air:
In short, Rochia is primarily a visual term: internet, TV, print. If you plan to use radio spots extensively for advertising your product or service, you should probably find another name.
"Rochia" does not appear in the USPTO.gov data bases.
(Includes domain and logo.)